Sales and marketing alignment has become a huge topic in the past couple of years in the B2B space as companies struggle to ensure that marketing and sales teams work efficiently together and share data.
Not long ago we were in Mountain View, California at the HQ of Google where we teamed up with Google Analytics to produce a video for its YouTube audience of nearly a quarter of a million people. That video was released yesterday and it’s essential viewing for B2B companies using Google Analytics.
Social selling continues to be a buzz term in 2017 and it’s here to stay. The act of social selling has actually been around for ages, but we just didn’t coin it as social selling until social platforms such as Facebook, LinkedIn and Twitter, emerged.
In our earlier blockbuster guide to successful enterprise sales we addressed the challenges SaaS companies face when selling to enterprise customers.
Anyone using Google Analytics will probably see terms such as session, bounce, conversion rate and user. But do you really know what they mean?
One of the most important things to do when you start using Leadfeeder is to segment your data and filter out traffic you don’t want to see e.g. from certain countries. The way to do this is to decide what type of website visitors are important for your B2b company from a lead generation and sales perspective.
Free leads from Google Analytics. No extra script installation needed.See for yourself
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