What is Google Analytics and how do you install it?
Google Analytics is a free web analytics service offered by Google. It is the most widely adopted web analytics tool in the world and can be used by small and large websites alike. Should you start using it, too?
What do bounce, user, session and other Google Analytics terms mean?
Anyone using Google Analytics will probably see terms such as session, bounce, conversion rate and user. But do you really know what they mean? This is a Google Analytics glossary to define all these terms once and for all.
What is reverse DNS and why should you care?
Reverse DNS (rDNS) lookup is the reverse of the usual “forward DNS lookup” where the DNS is queried for the IP address of a certain hostname. In reverse DNS, the DNS is queried for the hostname of a certain IP address. A reverse DNS lookup returns the hostname of an IP address.
How to set up Google Analytics goals
Out of the box, Google Analytics spits out a whole bunch of data on website visitor activity, but is it actually telling you the story that you need? For B2B marketers in particular, tracking conversion metrics on prospect/lead behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your prospects/leads.
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