Anyone using Google Analytics will probably see terms such as session, bounce, conversion rate and user. But do you really know what they mean?
Reverse DNS (rDNS) lookup is the reverse of the usual “forward DNS lookup” where the DNS is queried for the IP address of a certain hostname. In reverse DNS, the DNS is queried for the hostname of a certain IP address. A reverse DNS lookup returns the hostname of an IP address.
Out of the box, Google Analytics spits out a whole bunch of data on website visitor activity, but is it actually telling you the story that you need? For B2B marketers in particular, tracking conversion metrics on prospect/lead behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your prospects/leads.
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