Let’s face it, a crucial part of acquiring customers for your product or service is getting more people to know about it. No matter how good your product is, if no one knows about it, no one will buy it. This post will help you get whatever your B2B company is selling in front of as many people as possible and the strategies are guaranteed to help you generate new B2B sales leads.
We’ve all heard of large public companies such as Coca Cola, Dow Chemical, Merck and Hewlett Packard and a part of their successes can be attributed to sales expert and trainer Alice Heiman.
“Knock knock…” Silence. Making website visitors interested enough to fill in your contact form is one of the hardest things to achieve when designing your SMB website for lead generation.
No single tool can answer to all your needs in online lead generation. You must find the best special-purpose tools for your needs. The problem is, which ones to choose? In this blog post I’ll share my favorite toolstack and give you some ideas on what should be your criteria for choosing your tools.
FA Solutions has the ambition to simplify the complex world of investment management. We sat down for a chat with energetic marketer Anni and asked her 10 questions about lead generation and her daily routine for identifying new business opportunities.
It doesn’t matter how you acquire your leads, but imagine every lead as an email dropping into your inbox. When you receive an email, you read it, research it and decide what to do with it. You should do something similar for every lead you get. Sometimes you’ll assign a lead to someone else in your sales team, sometimes it’s good to call them right away. Sometimes hiding that lead completely is the right thing to do and sometimes the right choice is to leave a comment for future reference.
Most of the web analytic tools you’ve seen probably show you some kind of a graph of visitors (think Google Analytics). You obviously can’t sell to graphs. Leadfeeder, on the other hand, is a lead generation web analytics tool, that translates those graphs into individual visits and sessions and even real people. You can see those individual sessions grouped under companies in Leadfeeder. These are your visitors. Let’s see what we can learn from those visitors and how can turn them into sales leads.
Only 2% of the people who visit your website will leave their contact information. No matter how fancy a graph you have of gazillions of visitors on your website, only a tiny fraction – often only those who filled some kind of contact form – will ever be visible to your sales team as leads. Leadfeeder is a tool that helps you identify the other 98%. But Leadfeeder is not only a tool, it’s a process. Let me tell you how this works.
What’s the best way to generate sales leads from online channels? And how can a SaaS company compete in a highly competitive niche against much bigger players? Andreas Altheimer, Co-founder and VP of sales & marketing at Prescreen.io answers these questions and a whole lot more and explains how their cold calls yield an 85% improved success rate because Leadfeeder shows them who to contact next
With at least half a million topics and nearly one million monthly visits in the United States alone it’s time to stop pretending Quora doesn’t matter for your personal brand and your business. We list 10 red-hot conversations on lead generation so you can jump right in and establish your thought leadership without all the legwork.
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