Social selling continues to be a buzz term in 2017 and it’s here to stay. The act of social selling has actually been around for ages, but we just didn’t coin it as social selling until social platforms such as Facebook, LinkedIn and Twitter, emerged.
For the past 5 months, I’ve talked to B2B and enterprise salespeople every single working day to help them strategize and capitalize on the leads that they uncover through Leadfeeder. And topics have ranged from the fundamentals of sales to qualifying leads and the types of messaging that should be sent out.
If you’re looking to interact with your sales leads on social media, you need to make sure that your presence makes a good impression.
Ask any social seller what his or her favorite tools are for finding and engaging with prospects online, and LinkedIn is likely to be at the top of the list.
Social selling success hinges on building trust.
Having been in sales too many years to admit, it wasn’t much of a surprise when Joe asked me for some advice. Now, Joe’s no numpty B2B sales guy, he’s been cold calling since he started selling 10 years ago.
As digital disruption has changed the way marketers and buyers operate, in the same way salespeople are now starting to evolve and adapt in different ways, creating value and relationships through online channels. Social Selling has become a buzzword among salespeople, especially for those who are active on LinkedIn and Twitter.
Last week we made it even easier to contact the right person with the release of an improved LinkedIn feature. We’ve had some great responses and we can see that the uptake rate has been phenomenal. In this post we’re going to tell you what it’s all about.
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