Only 2% of the people who visit your website will leave their contact information. No matter how fancy a graph you have of gazillions of visitors on your website, only a tiny fraction – often only those who filled some kind of contact form – will ever be visible to your sales team as leads. Leadfeeder is a tool that helps you identify the other 98%. But Leadfeeder is not only a tool, it’s a process. Let me tell you how this works.
First, let’s see how a content marketing – or inbound marketing – process works.
Content marketing is a good strategy, but most of the people who are actually interested in your content won’t leave their contact information anyway. The lead generation process targets those who are interested but don’t leave their info.
First: you create content. This could be a blog post or it could be just a description of your services. Think of example.com/products/our-good-service. This is a page you want your prospects to see.
Second: you get people to read it. his might mean advertising or creating Facebook posts, or it might be that your customers have your blog bookmarked in their browsers and visit your site regularly. Often it’s through Google. It’s important to increase the amount of people who visit your site and most importantly, you want them to be relevant to your business. Visitors are cheap; quality leads are not.
“Content marketing is not dead, it’s just 98% dead”
Third: you get people to leave their contact details. Because your content is so good, it’s insightful and adds value, the reader gets interested and calls or visits your store and you make money. This of course is the the best-case scenario.
More often than not, it’s the third step where you lose out the most. Most people will not call you right away after reading your content for various reasons. Nor will they sign up to receive your email. Only the 2% we talked about earlier will do that. What happens with the 98%? Who are they?
The other 98% are the hardest part. Because they didn’t call us or leave their contact information, we don’t know that much about them. Our next step is to gather all possible information about them and utilize that information so that we can take actionable steps to get them as customers.
“Lead generation fills the gap between outbound and inbound”
Leadfeeder is a tool that feeds those visitors to your sales teams as leads. In this Crash Course on Lead Generation you will learn how you can transform your website into a lead feeding machine for your sales team. Join and let’s see how this process works.
If you still haven’t figured out what Leadfeeder actually is, please see this video. You can also contact me anytime via email@example.com or follow me on Twitter @ottomatias.
Let’s face it. A crucial part of getting more customers for your products or services is getting more people to get to know about it. No matter how good your product is, if no one knows it, no one buys it. This post will help you to get your services in front of as many eyeballs as possible.
It doesn’t matter how you acquire your leads, but imagine every lead as an email dropping into your inbox. When you receive an email, you read it, research it and decide what to do with it. You should do something similar for every lead you get. Sometimes you’ll assign a lead to someone else in your sales team, sometimes it’s good to call them right away. Sometimes hiding that lead completely is the right thing to do and sometimes the right choice is to leave a comment for future reference.
Most of the web analytic tools you’ve seen probably show you some kind of a graph of visitors (think Google Analytics). You obviously can’t sell to graphs. Leadfeeder, on the other hand, is a lead generation web analytics tool, that translates those graphs into individual visits and sessions and even real people. You can see those individual sessions grouped under companies in Leadfeeder. These are your visitors. Let’s see what we can learn from those visitors and how can turn them into sales leads.
Free leads from Google Analytics. No extra script installation needed.See for yourself
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