Not long ago we were in Mountain View, California at the HQ of Google where we teamed up with Google Analytics to produce a video for its YouTube audience of nearly a quarter of a million people. That video was released yesterday and it’s essential viewing for B2B companies using Google Analytics.
In the video we joined Google’s Analytics Advocate Adam Singer to look at how to narrow the costly gap between marketing and sales. Recent research shows that the divide between sales and marketing is a massive problem worldwide costing B2B companies millions every year.
We know that the reality is that salespeople could be so much more prolific if they were able to utilize insights from Google Analytics and that’s what we look at here.