Not long ago we were in Mountain View, California at the HQ of Google where we teamed up with Google Analytics to produce a video for its YouTube audience of nearly a quarter of a million people. That video was released yesterday and it’s essential viewing for B2B companies using Google Analytics.
In the video we joined Google’s Analytics Advocate Adam Singer to look at how to narrow the costly gap between marketing and sales. Recent research shows that the divide between sales and marketing is a massive problem worldwide costing B2B companies millions every year.
We know that the reality is that salespeople could be so much more prolific if they were able to utilize insights from Google Analytics and that’s what we look at here.
Anyone using Google Analytics will probably see terms such as session, bounce, conversion rate and user. But do you really know what they mean?
Reverse DNS (rDNS) lookup is the reverse of the usual “forward DNS lookup” where the DNS is queried for the IP address of a certain hostname. In reverse DNS, the DNS is queried for the hostname of a certain IP address. A reverse DNS lookup returns the hostname of an IP address.
Let’s face it, a crucial part of acquiring customers for your product or service is getting more people to know about it. No matter how good your product is, if no one knows about it, no one will buy it. This post will help you get whatever your B2B company is selling in front of as many people as possible and the strategies are guaranteed to help you generate new B2B sales leads.
Free leads from Google Analytics. No extra script installation needed.See for yourself
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