The Science of Winning Sales Conversations [Infographic]

07 August 2017 by

It’s amazing how much of our time is spent on doing “sales” without us even knowing we’re doing it.

If you’d ask a lawyer or a financial consultant if they consider themselves a salesperson, they would probably say ‘no.’

But still, the sales process is an integral part of their business. Whether they’re trying to close a new client and negotiate price, or even if they are just trying to promote their deliverables to an already existing client, all they’re doing is closing the sale.

Lawyer, consultant, whatever you are: we’re all doing some kind of selling. But how can we get better if sales isn’t our job?

Professional sales people get trained before they go out into the field and then they get to practice on their customers, but everyone else has to learn as they go.

Sales used to be considered a skill, or even an art by Trump’s standards – but with the entrance of AI into our lives and the rise of sales conversation intelligence platforms, sales have become much more science-based.

What we used to answer based on gut instincts – questions like, Should I talk about my competition?, or Am I talking too much? – we can now answer by the numbers.

In the infographic below, you can see data-based answers (based on analyzing over 22K sales calls) to some of the most popular sales conversation questions.

Data collected by


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