This is a guest blog post by Jeff Sauer from Jeffalytics. Jeff is an expert in Google Analytics and Google AdWords. In 2016, PPC Hero named Jeff a top 25 most influential PPC Expert. In this post he describes things that they like about Leadfeeder.
Turning Google Analytics into a sales tool - sounds pretty great, doesn’t it?
According to BuiltWith data, Google Analytics is present on over 80% of all websites, so the ability to rapidly turn this data into a sales machine is something every business should be utilizing.
That is why Leadfeeder grabbed our attention.
Now, before I explain my love for Leadfeeder, let me give you a brief self-intro: After driving my digital marketing agency to the Inc 5000 list for the 5 years in a row, I turned to full-time teaching and conference speaking. As I build my next online course on growing digital marketing agencies, I think about how much easier the lead generation and sales process would have been if Leadfeeder were available at the time our agency experienced exponential growth. It would have saved us hundreds of hours of time and helped us make even more money!
Why are we so excited about Leadfeeder?
Because Google Analytics IS a sales tool. And it is being used by the majority of website owners. But there is a learning curve that gets in the way of an average sales person using it with any kind of regularity.
You see, while the data in Google Analytics is accessible to anyone, it takes a high level of skill to make sense of your analytics data. It would take days to massage Google Analytics data in a way that is usable for the average salesperson.
That’s where Leadfeeder comes in to improve the process. Rather than requiring a high-paid analyst to make sense of your analytics data, Leadfeeder does the job for you.
In the spirit of sharing the love, here are 6 things we love about Leadfeeder.
The Internet Service Providers report in Google Analytics represents a gold-mine of information that every business owner can use. Only much like mining gold, you need specialized equipment, knowledge and a little luck to strike it rich. I suggested a manual way to do this through advanced segments, but now I have converted to a new method using Leadfeeder.
This tool addresses the problem I see very often: GA is a powerful tool that puts a ton of data on the hands of people who are not properly trained on how to use it. They often have no idea what to do with the data, and they don’t have the time to figure it out.
Save yourself time, make more money, and bring value to your business. Use Leadfeeder to get the job done.
About Jeff Sauer Jeff Sauer is a Digital Marketing Consultant, Speaker and Educator. Jeff is an expert in Google Analytics and Google AdWords and provides thought leadership at Jeffalytics.com. In 2016 he launched Analytics Course, which helps individuals become Google Analytics certified.
Brand names such as Gerber, James Hardie, Berkshire Hathaway, Medtronic and Nestlé have relied on Jeff’s advice to guide their online marketing programs. As a digital nomad, Jeff resides in hotels and AirBNBs around the world and shares his experiences at Jeffsetter.com.
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Let’s face it. A crucial part of getting more customers for your products or services is getting more people to get to know about it. No matter how good your product is, if no one knows it, no one buys it. This post will help you to get your services in front of as many eyeballs as possible.
Success doesn’t come easy. It’s true when it comes to nurturing sales leads, and it’s true when it comes to pretty much anything. As the philosophers among us already know, the hardest things in life are also the most rewarding.
Only 2% of the people who visit your website will leave their contact information. No matter how fancy a graph you have of gazillions of visitors on your website, only a tiny fraction – often only those who filled some kind of contact form – will ever be visible to your sales team as leads. Leadfeeder is a tool that helps you identify the other 98%. But Leadfeeder is not only a tool, it’s a process. Let me tell you how this works.
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